Is AT&T TV Now Right for You?

One of the most recognizable names in the streaming services market, AT&T TV Now – the former DirecTV Now – currently* has ~780,000 subscribers, a sharp decline of 48% from their first quarter subscriber count of 2019. This decline is likely due in part to the “steady stream” of new services coming onto the market in an already-competitive space, with their higher-than-average prices surely being a contributor to subscribers making a switch, as well. 
 
Where AT&T TV Now excels is their variety of available package options, and the quality and quantity of live and on-demand programming included within each. Of all the streaming providers we’ve researched, we would place AT&T TV Now in the top 3 list of options that are “closest to cable.” If you enjoy the wide availability of local channels, premium channels, and sports channels that you’ve come to enjoy from a cable subscription, but are looking to cut the cord with as little disruption as possible to your current viewing preferences, this is a provider worth considering. 
 
That said, all those channels come at a price, so if shaving some pennies off your entertainment budget is a primary factor, we would recommend considering more wallet-friendly options.

*As of 10/1/2020

What do you get with AT&T TV Now?

 
AT&T TV Now offers an extensive lineup of channels through your choice of eight different packages. Their popular PLUS plan features 45+ channels, including ABC, CNN, Comedy Central, MTV, Telemundo, and more. Their MAX plan will get you 60+ channels, including those providing more sports coverage, as well as HBO Max and Cinemax. Additional package options, and their respective channel counts, are included below:
 

• PLUS – 45+ channels
• MAX – 60+ channels
• ENTERTAINMENT – 65+ channels
• CHOICE – 85+ channels
• XTRA – 105+ channels
• ULTIMATE – 125+ channels
• PREMIER – 140+ channels
• OPTIMO MÁS – 90+ channels

How much does AT&T TV Now cost?

AT&T TV Now offers more packages than most streaming providers, with associated monthly costs ranging from mid-tier to high-tier pricing. Simply put, if affordability is your top concern, this is likely not the best fit for you. Current plans start at $55/month, increasing to $183/month for the most robust plan. 
 
In addition to an extensive selection of plans, AT&T TV Now also offers an array of add-ons, which they refer to as Extras. These present a more affordable option for subscribers largely happy with an entry level plan, but for whom certain “musts” might be missing. AT&T TV Now Extras channels include:
 

• HBO Max
• Cinemax
• Showtime
• Starz
• Epix
• Movies Extra Pack
• Spanish sports networks
• Spanish news, telenovelas, and sports networks
• Additional International TV options